ABOUT US — FATIMA AZHAR CONSULTING

FA Services empowers your journey in Oman
from visas and business setup to branding and digital growth. Empowering Businesses, Inspiring People, Transforming Futures

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About FA Services

Fatima Azhar Consulting is a global strategy and creative advisory firm founded by Fatima Azhar, an internationally recognized entrepreneur ranked 7th among the Top 10 Middle Eastern Women in Business by Arab Today. Read the Arab Today Feature

With over a decade of multi-industry experience across the UAE, Oman, and Pakistan, we help brands, startups, and individuals build scalable, future-ready businesses supported by strong digital presence, strategic storytelling, and clear operational direction.

Our philosophy is built on innovation, authenticity, and impact — guiding every client from concept to execution with clarity and purpose.

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Our Story

Fatima Azhar Consulting began as a passion for helping businesses and individuals elevate their identity, operations, and creative voice.
 
What started as a consulting practice offering guidance to small startups has now expanded into a cross-border advisory and creative intelligence firm serving clients in: 
 

• business strategy

• brand development

• customer experience improvement

• digital influence

• women-led entrepreneurship

• content & media production

 
Fatima’s own journey — from building multiple businesses to becoming a known strategist and author — inspires our commitment to empowering the next generation of leaders, especially women and youth.

Our Immigration
Service history

Our history began with a vision to make the immigration process smoother and more accessible for individuals and families around the world. With a deep understanding of the challenges that accompany moving to a new country,

Our Mission

To empower entrepreneurs, brands, and individuals with the strategic clarity, operational structure, and creative direction they need to grow — transforming ideas into sustainable, impactful businesses.

Our Vission

To become a global consulting powerhouse rooted in ethical leadership, innovation, creativity, and social impact. We strive to build a strong presence in the UK and Europe, creating opportunities for:

• youth development
• women’s empowerment
• digital entrepreneurship
• cross-border business expansion

Our long-term goal is to create a legacy of impact-driven businesses that uplift communities and shape the future of global entrepreneurship.

Our Promise

We believe in businesses with heart and strategy. We believe in women leading with courage. We believe in storytelling rooted in truth. And we believe every vision deserves the right structure to become reality.

At Fatima Azhar Consulting:
Your vision becomes our mission. Your success becomes our story.

Global Entrepreneur | Creative Strategist | Author | Women-Centered Leader

FATIMA AZHAR FOUNDER & CEO

Fatima Azhar is a distinguished entrepreneur and strategist recognized internationally for her influence, cross-border business acumen, and advocacy for women empowerment.

She was featured by Arab Today among the Top 10 Middle Eastern Women in Business, proudly securing the 7th position for her leadership, resilience, and contribution to entrepreneurship in the region.
Read the full feature here

Fatima’s Areas of Expertise:
 

         •  Strategic business consulting

         •  Brand and digital identity direction

         •  Mystery shopping & customer experience audits

         •  Cross-border retail & e-commerce advisory

         •  Social media storytelling & content strategy

         •  Women empowerment initiatives

         •  Media production & public impact storytelling

 

Her personal resilience, powerful storytelling, and entrepreneurial journey inspire thousands across the GCC, making her a respected figure in both business and digital spaces.

 

Fatima’s work today spans:
         •  Two GCC-based companies
         •  Consultancy clients across industries
         •  A growing global digital audience
         •  Her upcoming book, “Detached: A Nail, A Wound, A Woman’s Way Back”

Her mission is to guide businesses and individuals in building meaningful, profitable, and purpose-driven lives.

SERVICES WE OFFER

Our consultancy provides a strong, tailored blend of business strategy, creative development, and operational clarity.

BUSINESS STRATEGY & GROWTH CONSULTING

We help founders and brands strengthen the foundations of their business models with industry-leading strategy.

Services include:
• Startup & business planning
• Market entry (GCC, UK, Europe)
• Investor pitch development
• Company structuring
• Revenue model creation
• Operational setup & workflow mapping

BRAND DEVELOPMENT & DIGITAL POSITIONING

We craft powerful brand identities and digital footprints that attract, engage, and convert.

Services include:
• Brand identity & messaging
• Content direction & strategy
• Storytelling & creative campaigns
• Personal branding for entrepreneurs
• Visual content planning
• Social media strategy & consulting

CUSTOMER EXPERIENCE & RETAIL ADVISORY

With a decade of CX experience, Fatima helps brands build meaningful customer journeys.

Services include:
• Mystery shopping programs (UAE & Oman)
• Luxury retail evaluation
• Hospitality & F&B audits
• Customer journey improvements
• Staff training & performance models

E-COMMERCE & CROSS-BORDER TRADE ADVISORY

We help GCC & international brands scale their retail and e-commerce operations.

Services include:
• Marketplace consulting (Amazon, Noon, Shopify)
• Product sourcing & market positioning
• GCC–UK trade strategies
• Digital retail expansion plans

CONTENT CREATION & MEDIA PRODUCTION

Led by Fatima’s creative direction, we help brands build memorable digital influence.

Services include:
• Creative content strategy
• Storytelling-based media
• Influencer collaborations
• Media scriptwriting
• Brand campaigns

WOMEN EMPOWERMENT & TRAINING PROGRAMS

We conduct specialized mentoring sessions and emotional-strength programs for:
• young women
• single mothers
• students
• early-stage entrepreneurs


UK & EUROPE

OUR GLOBAL EXPANSION

Fatima Azhar Consulting is actively preparing a strategic transition into the United Kingdom, with a goal of launching a UK-based consulting division focused on:
 
        • innovation-driven entrepreneurship
        • youth-focused programs
        • community-based business models
        • female leadership & empowerment
        • cross-border GCC–UK trade consulting
        • digital media training
 
This expansion vision aligns with Fatima’s long-term plan to build a global impact consultancy that contributes to UK’s innovation ecosystem.
 
This plan also supports future Innovator Founder Visa eligibility due to:
 
        • innovation in business model
        • societal impact (youth/women initiatives)
        • strong founder track record
        • scalable service delivery
        • international recognition
        • clear job-creation potential

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